Case Study: Speed Addicts
Distribution partners:
2005 SPEED TV - USA
The first edition of the regular book sold through SPEED
2008 SPEED TV - USA
A fully updated edition was promoted and sold through SPEED TV's marketing channels. It is available to buy at speedtvbooks.com
2008 Triumphe & Tragodien - Heel Verlag, Germany
A fully updated version tailored to the German market was published with a new cover by Heel Verlag.
Press partnerships:
The large format clam shell cased VIP edition was given away as part of a reader competition. The book was featured on the front page of the newspaper for 9 days in 2009.
Translated into Italian and spliced into 5 parts, Speed Addicts: Grand Prix racing formed a box set that readers collected through the newspaper, this partnership drove newspaper sales and subscription rates.
SPEED has partnered with dakini books on two major moto sports books - Speed Addicts and ManMade Thunder - for the simple reason that dakini has demonstrated a passion for delivering a uniquely styled product wrapped in an aggressive and succcessful business model. Books in the dakini collection are works of art, combining the absolute best in photography with writing for some of the most talented wordsmiths in their categories. Working with the staff at dakini continues to be a pleasure and we look forward to a continued relationship.
Hunter - CEO of SPEED TV